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SERVICES: Marketing Plan Development Process
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When we develop a marketing plan, we focus on what our client's competitive advantages are and if they don't have clear cut competitive advantage then we take what we learn from interviews of employees, former employees, management, clients, former clients and analyzing the competition and come up with substantive ways to differentiate our clients that will be meaningful to their customers.
We have a 10 step process for developing a marketing plan. Our process requires speaking to all of the stakeholders in the business and taking an objective look at the competition and then determining what is the best course of action.
| STEPS | PROCESS |
|---|---|
| Step One | Interview employees |
| Step Two | Interview former employees |
| Step Three | Interview management |
| Step Four | Interview current clients |
| Step Five | Interview past clients |
| Step Six | Develop a competitive analysis |
| Step Seven | Develop a draft plan |
| Step Eight | Review draft plan with management |
| Step Nine | Take feedback and make changes to plan |
| Step Ten | Implement plan |