When we develop a marketing plan, we focus on what our client's competitive advantages are and if they don't have clear cut competitive advantage then we take what we learn from interviews of employees, former employees, management, clients, former clients and analyzing the competition and come up with substantive ways to differentiate our clients that will be meaningful to their customers.

We have a 10 step process for developing a marketing plan. Our process requires speaking to all of the stakeholders in the business and taking an objective look at the competition and then determining what is the best course of action.