Company Management

South America - Pablo Naranjo

Executive with ample international experience and solid knowledge in the areas of Competitive Strategy, Commercial Strategy and Strategic Marketing. Experienced on developing strategic analysis, restructuring and modernization of companies, business units and rationalization of organizational structures. Competent in optimizing budgeting systems, control and management of commercial areas.

With more than 20 years of wide international experience, his extensive network of contacts, as well as his great capacity to negotiate in Spanish and English, has generated proven leadership in the formation and administration of multicultural teams.
He possesses dual nationality, Chilean and American.

International Clinics, General Manager (2001 to 2003)
Company with sizable customer base on the markets of imageneology, clinical laboratory, sterilization and cardiology.

• Restructured functional areas, specifically the commercial and administrative structure, right-sizing the portfolio of brands and products
• Restructured the entire sales process for prospecting and securing new clients for the divisions of medical equipment, including cardio vascular and radiology.
• Improved the global purchasing operation of the company, with a substantial decrease in non-operating costs, and improvement of the contribution margin in the principal lines.
• Helped change the perception of feasibility of the Company in the minds of its’ principal foreign suppliers (Aloka Japan, Hologic-Lorad, Spacelabs, Burdick)
• Leaded a reengineering and conversion process from a traditional family company to a company where the teams of professionals became responsible for the attainment of corporate targets.
• Negotiated unpaid debt with foreign suppliers, as of secured more favorable conditions on credit terms, as well as returns of obsolete products.
• Developed economic - financial evaluations of potential mergers and/or acquisitions of rival companies.
• Defined the competitive strategy of International Clinics, with a 4 year Strategic Plan that included amongst others:

  • Change in the entire IT platform, including new servers, remote global access to e-mails and servers, wireless networks, telephonic digital switchboards with remote access
  • Establishment and successful implantation of Flexline ERP
  • Implementation of a sales automated system for the sales force, (Notebooks, Electronic Agendas, Reports and electronic routing)
  • Development of remote field software (Knowledge Base) for the engineering support team

Universidad Adolfo Ibañez (1997 to present)
Private University, one of Latin-American Leaders in Executive Education and Undergraduate and Graduate Business Programs.

ADMINISTRATIVE

  • Principally responsible for the internationalization of the University
  • Developed the strategic and development of the alliance with the Wharton Business School, serving as Executive Director of the Global Consulting Practicum Wharton-UAI
  • Developed the International Relations Area, resulting in an increase from 4 to 32 international agreements. He sends more than 60 students abroad, as well as receives 30 international students, yearly.
  • Defined and implemented Administrative Procedures of Internal Control in the areas of International Relations on the Global Consulting Practicum Wharton-UAI
  • Active Participant, as Professor and Senior Consultant for diverse launching and/or re-positioning of Chilean products and services in the North American market. This activity involved  securing new, fully financed projects

ACADEMIC

  • Professor in the areas of Industrial Marketing, Sales Management and Special Topics in Marketing (English) for students at the Master in Marketing program.
  • Professor in the areas of Competitive Strategy and Industry Analysis for senior students at the Undergraduate School.
  • Professor in the areas of Competitive Strategy and Brand Management for the Executive MBA
  • Professor for the Workshop on International Business and the Consulting Skills Workshop, for the International MBA
  • Professor of Executive Education in the subjects of Competitive Strategy and Strategic Marketing.
  • Director of the Certificate in Marketing (DMI) program
  • Academic Director of the Sales Management Diploma.

MARKETVIEW® BUSINESS CONSULTANTS (1999 to present)
Owner of this Consulting Company specializing  in Strategic Planning, Tactical Implementation of Competitive Strategies, Development of Commercial Management and Strategic Marketing

CLIENT Companies where he participated as a Senior Consultant:
Domestic: Coresa, Forestal Monte Águila (Shell Company), Pilot Chile, Cemento Polpaico (Holderbank), Clinica Indisa, Megaridos S.A, Spezia-Il Duomo, Ace Soluciones, Topwagon S.A
International: Swissair, Mayo Clinic, Prochile Wine Committee, Compañia Sudamericana de Vapores (Largest Ship Carrier in LA), Chilean Pisco Producers' Association.

Board Director and/or Adviser of the Board for:
Pilot Chile, Spezia-Il Duomo, Restaurant El Otro Sitio (Peruvian Food), Aridos Teno S.A, Topwagon S.A , Saint Georges College (Holy Cross Congregation)


ASICOM MEDICAL S.A. General Manager (1996 - 1997)
Company belonging to a holding of companies, principally in the computer area (Asicom Holding, Asicom Internacional, Asicom Ingeniería en Software, Electronic General Service, TecnoRent).

• Restructured the commercial and administrative operation reducing expenses by 20%.
• Restructured the distribution channels for the medical equipment division, with increases in the contribution margin by 12% and increased sales output by 25 %.
• Renegotiated unpaid liabilities and secured credit conditions, allowing the return of obsolete products.

INTERTRAINING S.A., General Manager   (1995 - 1996)
Company of the Chilean holding Interamericana (AIG), focused on the area of training

• Managed a team of consultants, industrial psychologists, pension funds specialists as well as life insurance agents.
• Developed a 4 year Strategic Plan for the Company.
• Designed and implemented the commercial area generating the offering of several training products, executive education, and training programs on Leadership Skills.
• Advised on the management of a division of AIG in Buenos Aires, Argentina, as well as on the development and implementation of tactics for a strategic partner in Lima, Peru.

JOHNSON & JOHNSON MEDICAL CHILE S.A, Logistics Director   (1992 - 1996)
Multinational company with offices in Chile, world leader in diverse lines of medical supplies, pharmaceutical products, lines of products of consumer goods for hair and skin care, and also in providing consulting services to Clinics and Hospitals.

• Designed and implemented a new technical service to administer the maintenance and repair of non-invasive medical equipment
• Developed the area of Customer Service, completely revamping the functions of support for salespeople and customers.
• Re-engineered the structure of the warehouse and dispatch, including the development of new distribution systems for disposable contact lenses.
• Responsible for the decrease of more than 30 % of the inventories of the Company, with a service level of only 6% of backorders.
• Worked for a year as a Sales Trainee on the principal line of surgical supplies, Ethicon® stitches, with territorial increases of over 30 %, launching new lines of products with record commissions for fulfillment of goals.
• Worked as a Franchise Manager responsible for the nationwide launching of Acuvue® and Surevue®, the first disposable contact lenses in the world.

SCHOKOLADE HAUS, Managing Director and Owner (1991 - 1992)
Miami, USA
Founder of a specialized chocolate manufacturing company with exclusive distribution to hotels and restaurants

 

 

ENTERPRISE LEASING COMPANY, Branch Manager (1985 - 1990)
Miami, USA
Branch Manager

• Developed the car rental business branch in a Latin sector of the city of Miami
• Increased, in a period of 1 year, the installed base of cars, from 23 to 114 cars, with generation of positive net income for the office from its first month of functioning.

EDUCATION

Graduate: Master of Business Administration, 1993-1994.
Executive MBA Universidad Adolfo Ibáñez

Diploma “Leading the Effective Sales Force”, 2005
University of Pennsylvania, Wharton-Insead

Undergraduate:         Bachelor in Business Administration, 1991,
Major in Finance with double major in International Business
Florida International University, Miami, USA

OTHER ACADEMIC ACTIVITIES

Universidad Privada Boliviana (UPB), Cochabamba, Bolivia 2000
- Professor, Marketing Masters Program

  • Service Marketing
  • Advanced Topics in Marketing

Universidad Americana, Asunción, Paraguay 2004-2005-2006-2007
- Professor, MBA Program:

  • Commercial and Sales Marketing

University of San Francisco, USA 2005-2006
- Visiting Professor, MBA Program:

  • Marketing Management (Undergraduate)
  • Doing Business in Latin-America (MBA)

OTHER GRADUATE SEMINARS AND ACTIVITIES

University of San Francisco, International Immersion Program

  • Chile, 2005
  • Chile-Guatemala 2006
  • Chile-Paraguay 2007
  • Chile-Argentina 2008
  • Chile-Paraguay 2009

London Business School, London, UK 2001
- “The British Model: Myths and Realities”
Copenhagen Business School, Copenhagen, Denmark 2000
- “The Scandinavian Model”
University of San Francisco, San Francisco, California, USA, 1999
- “Immersion in the Technological World of Silicon Valley”
Duke University, Durham, North Carolina, USA, 1992
- “Johnson and Johnson World Class Competition”

LANGUAGES
Fluency in Spanish and English

HOBBIES and OTHERS
Black Belt IV Dan, Taekwondo ITF

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