CLIENT RETENTION DEVELOPMENT PROCESS

Few companies spend much time thinking about how to retain clients that they worked hard at obtaining. We listen to what employees, customers and former customers think about our clients and we want to know why our clients' customers bought their product and service and what will keep them from leaving our client. Our process for enhancing the chances of our client retaining their clients works as follows.
Steps Process
  Step One   Interview employees
  Step Two   Interview former employees
  Step Three   Interview management
  Step Four   Interview current clients
  Step Five   Interview past clients
  Step Six   Develop a competitive analysis
  Step Seven   Develop a draft plan
  Step Eight   Review draft plan with management
  Step Nine   Take feedback and make changes to plan
  Step Ten   Implement plan

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