Many people, who write business plans usually ask their client a series of questions, take the clients financials and then write a business plan. Because we have a lot of experience at starting, operating and turning around businesses, we start with figuring out how the business will make money and then we come up with creative ways to market, sell and retain customers.

When we develop financials we know the process for asking for a sale and how long that sale takes to make. We just don't take a percentage of the market and multiply it by a number and state that is the revenue projections. Sales never come as quickly or happen as planned, so we try to think of all of the things that could go wrong or what we know will go wrong based on our experience.

The following is our 15 step process in developing business plans.