(List of clients available upon request)
Here are some of the books written by Marc Kramer.
Many people who write business plans usually ask their client a series of questions, take the clients financials and then write a business plan. Due to our vast expiernece at starting, operating and turning around businesses, we start with figuring out how the business will make money and then we come up with creative ways to market, sell and retain customers.
When we develop financials we know the process for asking for a sale and how long that sale takes to make. We just don’t take a percentage of the market and multiply it by a number and state that is the revenue projections. Sales never come as quickly or happen as planned, so we try to think of all of the things that could go wrong or what we know will go wrong based on our experience.
Many of our clients ask us to assist them raising capital after we have written a business plan. We are not licensed broker dealers and typically introduce our clients to investment banks whom are both licensed and professionals at raising capital. Unfortunately, many clients either can’t afford an investment banker’s fees or the amount of money they want to raise isn’t enough for an investment banker to take them on as a client. For those clients, we join the advisory board and charge a modest fee and write to the venture capitalist we know from around the country to see who will be interested.
Development of websites, eCommerce and blogs. The founder of Kramer Communications, Marc Kramer, has been working with and studying successful e-commerce business models. His long work in the field resulted in his writing “Web Sites Built to Last: Lessons from leading sites for surviving and prospering on the Internet” published by Adams Media in 2002 and “Financing & Building an E-Commerce Company” published by Prentice Hall Press in 2001. We have worked with over 20 companies that have ranged from selling online education to skin care products to banking services. Our focus is on speed of download, product explanation, site navigation, ability for customers to reach key departments and customer retention.
Along with developing marketing strategy/plans, we also take responsibility for implementing our plans. We are experienced at utilizing, but not limited to, the following marketing tactics:
When we develop a marketing plan, we focus on what our client’s competitive advantages are and if they don’t have clear cut competitive advantage then we take what we learn from interviews of employees, former employees, management, clients, former clients and analyzing the competition and come up with substantive ways to differentiate our clients that will be meaningful to their customers.
We have a 10 step process for developing a marketing plan. Our process requires speaking to all of the stakeholders in the business and taking an objective look at the competition and then determining what is the best course of action.